Thought Catalogue

A collection of thought pieces to serve as a sampler

A highly accurate predictive model is dangerous

Ever wondered why analysts mention: “a model with 99% accuracy is misleading”? This post is the first of a series for how models are...

The myth of set-and-forget in digital advertising

We often hear of digital marketing nomads who claim to work so little thanks to automation. This is a myth. Marketing is never automatic....

Prologue: The Thought Catalogue

While the world has become increasingly focused on data and technology, finding a partner to grow your business is still very much a...